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thecelebritytimes.co.uk > Blog > Celebrity > West Saint: Nike Modeling Debut, World Cup Ad, Soccer Passion & Life in the Spotlight
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West Saint: Nike Modeling Debut, World Cup Ad, Soccer Passion & Life in the Spotlight

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Last updated: June 17, 2026 7:54 am
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Published June 17, 2026
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In 2026, West Saint emerged as one of the most talked-about celebrity children in the world. The son of Kim Kardashian and Kanye West (Ye) stepped into a new chapter by making his first-ever modeling and acting debut in Nike’s massive FIFA World Cup campaign. While Saint has spent his entire life in the public eye, 2026 marked the first time he became the center of attention for his own achievements rather than simply being part of the Kardashian-West family.

Contents
Who Is West Saint? Age, Family & Early LifeNike World Cup Campaign: West Saint’s Modeling DebutThe Story Behind Nike’s “Rip the Script” CampaignSaint West’s Love for SoccerBiker Boy Saint: Dirt Bike Skills Go ViralFollowing in the Footsteps of Kim Kardashian and Kanye WestWhy West Saint 2026 Breakout MattersThe Future of West SaintThe Bottom Line

From starring alongside Cristiano Ronaldo, LeBron James, Serena Williams, Travis Scott, BLACKPINK’s Lisa, and Kylian Mbappé to showcasing his love for soccer and dirt biking, Saint West has quickly become a young personality worth watching.

Detail

Information

Full Name

Saint West

Famous As

Son of Kim Kardashian and Kanye West (Ye)

Birth Date

December 5, 2015

Birth Weight

8 pounds 1 ounce

Age

10 years old (as of 2026)

Nationality

American

Father

Kanye West (Ye), rapper/fashion designer

Mother

Kim Kardashian, reality TV star & entrepreneur

Siblings

North West (born 2013), Chicago West, Psalm West

Famous For

Celebrity child; YouTube channel @TheGoatSaint; Acting/modeling debut in 2026 Nike World Cup campaign with LeBron James & Cristiano Ronaldo

Notable Events

  1. Name announced December 7, 2015
  2. YouTube channel deleted 2024 after anti-Kamala Harris posts
  3. Starred in Kanye West’s ‘Bully’ film 2024

Who Is West Saint? Age, Family & Early Life

West Saint was born to Kim Kardashian and Kanye West, now known as Ye. In 2026, Saint is 10 years old and remains one of the most recognizable celebrity children in the world.

He grew up alongside his siblings:

  • North West (12)
  • Chicago West (8)
  • Psalm West (6)

Saint has spent his childhood surrounded by cameras, global media attention, and some of the biggest names in entertainment. Despite growing up in extraordinary circumstances, Kim Kardashian often shares moments that reveal his playful and energetic personality.

Back in 2021, Kim celebrated Saint’s sixth birthday with a heartfelt message, writing:

“My baby Saint is 6 today! There’s no one like you and your smile and your negotiating skills. I’ve never met anyone that takes Roblox as serious as you!”

She also shared a sweet memory of Saint promising to cuddle with her until he turned ten years old.

These glimpses into family life have helped fans see Saint as more than just a celebrity child. His sense of humor, confidence, and love of sports have made him one of the most relatable members of the Kardashian-West family.

Nike World Cup Campaign: West Saint’s Modeling Debut

The biggest West Saint headline of 2026 came when Nike selected him for its global “Rip the Script” FIFA World Cup campaign.

Released on June 5, 2026, the advertisement was created to promote the 2026 FIFA World Cup, hosted by the United States, Mexico, and Canada.

The campaign begins with the message:

“2026 Is The Summer Of Dreams.”

The commercial features an incredible lineup of athletes and celebrities, including:

  • Cristiano Ronaldo
  • LeBron James
  • Serena Williams
  • Travis Scott
  • BLACKPINK’s Lisa
  • Kylian Mbappé
  • Erling Haaland
  • Cole Palmer
  • Vinícius Júnior
  • Jason Sudeikis
  • Channing Tatum

Saint appears alongside his mother, Kim Kardashian, during a chaotic soccer-themed scene that quickly became one of the campaign’s most memorable moments.

At the end of the advertisement, Saint delivers a simple line:

“Mom, can we leave?”

That brief moment instantly went viral across social media platforms and introduced Saint to millions of viewers around the world.

According to reports from People and Page Six, this project represented both Saint’s first modeling job and first acting role.

The Story Behind Nike’s “Rip the Script” Campaign

Nike’s campaign was designed to celebrate creativity, individuality, and the unpredictable nature of soccer.

The commercial imagines a traditional sports advertisement falling apart when the players begin creating their own game instead of following directions.

When Kim Kardashian arrives with Saint, the atmosphere changes completely. Professional athletes abandon the script, turning the set into an impromptu soccer match.

Nike summarized the campaign with the message:

“Nobody ever dreams of doing what they’re told. Rip The Script.”

Kim shared behind-the-scenes images from the shoot, including several Polaroid-style photographs. One image showed her sitting in a folding chair with the words:

“SOCCER SAINT”

Another featured a custom license plate reading:

“SCCR-MOM”

The campaign perfectly matched Saint’s real-life obsession with soccer, making his casting feel authentic rather than manufactured.

Saint West’s Love for Soccer

Long before his Nike debut, Saint West was already known as one of the biggest young soccer fans in celebrity culture.

Kim Kardashian frequently travels internationally to support her son’s passion for the sport.

One of the most memorable examples came in March 2023, when Kim took Saint and several friends to London to watch:

Arsenal F.C. vs Sporting Lisbon

The trip demonstrated just how committed Kim is to supporting Saint’s athletic interests.

Nike executives reportedly viewed Saint as a natural fit for the World Cup campaign because of his genuine love for soccer.

In promotional photos, Saint wears:

  • A Paris Saint-Germain (PSG) jersey
  • Matching athletic shorts
  • Bright pink soccer cleats

One particularly touching image shows Saint resting his head on Kim Kardashian’s shoulder while wearing his PSG kit.

The photos reinforced the image fans already knew: West Saint is truly a soccer fanatic.

Biker Boy Saint: Dirt Bike Skills Go Viral

Soccer isn’t Saint’s only hobby.

In March 2026, Kim Kardashian shared photos of Saint showing off impressive dirt bike skills.

The viral images captured him performing a wheelie while riding a dirt bike.

Saint appeared wearing:

  • A white helmet
  • Protective gear
  • Dyed blonde hair visible beneath the helmet

Kim captioned the post:

“BIKER BOY SAINT.”

Fans quickly flooded social media with supportive reactions, including:

“OK saintttt we see you 😎”

“Let’s goooo, Saint!”

The photos highlighted another side of Saint’s adventurous personality and demonstrated his growing confidence in outdoor activities.

His younger brother Psalm West also reportedly enjoys dirt biking, making it a family hobby.

Following in the Footsteps of Kim Kardashian and Kanye West

Saint West’s entry into modeling naturally sparked comparisons to his famous parents.

Both Kim Kardashian and Kanye West have built global brands through fashion, entertainment, and media.

While Saint has appeared in family photos and magazine features throughout his childhood, he had never participated in a major advertising campaign before 2026.

Interestingly, despite Kim Kardashian’s success with SKIMS, Saint has never modeled for the brand.

His sisters:

  • North West
  • Chicago West

have both appeared in SKIMS-related content, but Saint had largely stayed away from fashion campaigns until Nike approached him.

That makes the World Cup advertisement particularly significant because it marks his first independent step into the entertainment and fashion industries.

Why West Saint 2026 Breakout Matters

Saint’s Nike appearance wasn’t simply another celebrity cameo.

The campaign placed him alongside some of the most famous athletes and entertainers on Earth.

Appearing with stars like:

  • Cristiano Ronaldo
  • LeBron James
  • Serena Williams
  • Travis Scott
  • Lisa
  • Kylian Mbappé

instantly elevated his public profile.

Media outlets including Perez Hilton, People, Page Six, and Reality Tea highlighted the significance of the campaign.

Many observers described it as the beginning of Saint’s own public identity beyond the Kardashian-West family name.

At just 10 years old, he demonstrated natural confidence on camera and quickly became one of the campaign’s standout personalities.

The Future of West Saint

As the 2026 FIFA World Cup captures global attention, West Saint finds himself connected to one of the biggest sporting events in history.

Whether he chooses soccer, entertainment, fashion, or another path entirely, 2026 has already become a milestone year.

His combination of:

  • Global visibility
  • Soccer passion
  • Natural charisma
  • Strong family support

creates endless possibilities for the future.

The Bottom Line

West Saint made 2026 his breakout year. At just 10 years old, the son of Kim Kardashian and Kanye West landed his first modeling and acting role in Nike’s global “Rip the Script” FIFA World Cup campaign.

From wearing PSG jerseys and attending major soccer matches to popping dirt bike wheelies and sharing the screen with Cristiano Ronaldo, LeBron James, Serena Williams, Travis Scott, and BLACKPINK’s Lisa, Saint has become much more than a celebrity child.

His memorable line—

“Mom, can we leave?”

—may have lasted only seconds, but it introduced the world to a confident young personality with a bright future ahead. In 2026, “SOCCER SAINT” officially arrived on the global stage.

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TAGGED:Saint WestSaint West 2026Saint West A-list celebsSaint West acting debutSaint West age 10Saint West ArsenalSaint West biker boySaint West BLACKPINK LisaSaint West Cristiano RonaldoSaint West dirt bikeSaint West fashion campaignSaint West first modeling gigSaint West June 2026Saint West Kanye WestSaint West Kim KardashianSaint West LeBron JamesSaint West March 2026Saint West modeling debutSaint West NikeSaint West North Chicago PsalmSaint West Paris Saint-GermainSaint West People.comSaint West PSG jerseySaint West Rip the ScriptSaint West SCCR-MOMSaint West Serena WilliamsSaint West siblingsSaint West SkimsSaint West soccerSaint West soccer fanaticSaint West Sporting LisbonSaint West Travis ScottSaint West wheelieSaint West World Cup adSaint West YeWest SaintWest Saint 2026West Saint 2026 Is The Summer Of DreamsWest Saint A-list celebsWest Saint acting debutWest Saint age 10West Saint ArsenalWest Saint biker boyWest Saint BLACKPINK LisaWest Saint celebrity kidWest Saint Channing TatumWest Saint ChicagoWest Saint Cole PalmerWest Saint Cristiano RonaldoWest Saint dirt bikeWest Saint Erling HaalandWest Saint fashion campaignWest Saint first modeling gigWest Saint Jason SudeikisWest Saint June 2026West Saint Kanye WestWest Saint Kim KardashianWest Saint Kylian MbappéWest Saint LeBron JamesWest Saint March 2026West Saint modeling debutWest Saint Mom can we leaveWest Saint NikeWest Saint NorthWest Saint Paris Saint-GermainWest Saint People.comWest Saint PsalmWest Saint PSGWest Saint Rip the ScriptWest Saint SCCR-MOMWest Saint Serena WilliamsWest Saint siblingsWest Saint SkimsWest Saint soccerWest Saint soccer fanaticWest Saint soccer momWest Saint Sporting LisbonWest Saint Travis ScottWest Saint Vinicius JuniorWest Saint wheelieWest Saint World Cup adWest Saint Ye
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